An Integrated Approach to Sports Branding:
Strategic management of the brand in the world of sport
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PDF] Football teams going international — The strategic leverage of branding | Semantic Scholar
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PDF) The internationalisation of a sports team brand: The case of European soccer teams
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PDF) Desbordes, M., Richelieu, A. (2019). International Sport Marketing : Contemporary Issues and Practice. Routledge, April, 224 p.
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